Disruption at launch, leading to a comprehensive brand presence
Krispy Kreme, the world’s second largest doughnut franchise, arrived in Bangladesh with the mission of bringing joy, warmth and sweetness to the community.
Boomerang Digital has been associated with Krispy Kreme since the franchise’s first day in Bangladesh and we are still serving them with our expertise in Digital Marketing. We developed an immersive campaign framed around their ‘doughnut drop’ ritual, resulting in beautiful animated video content and challenging quizzes that led up to the brand’s launch date. In the end, we engaged a digital audience of over 100,000 people and made Krispy Kreme’s arrival in Dhaka a memorable occasion.